I have worked on the project “Surfing Turtle Lodge” for several years. Aside from conceptualizing and building the brand, I was there from the beginning stages of the physical construction of the business which presented interesting challenges: From limited access to materials in the Nicaraguan market, to the transportation of these materials to a remote and isolated beach location with no road access. Needless to say, it has been a project that has not just made me a better thinker but also a better business person.